---
title: Google Campaign Goals
description: "## **Why Pick A Goal?** Using a goal eases your decision-making when you create a campaign to help your campaign succeed. The goal you select should align with the main thing you want to get from your campaign. See all…"
url: "https://phdesigned.com/docs/google-campaign-goals/"
updated: "2025-05-07"
category: Google Advertising
---

# Google Campaign Goals

## **Why Pick A Goal?**

Using a goal eases your decision-making when you create a campaign to help your campaign succeed. The goal you select should align with the main thing you want to get from your campaign. See all goal options below

![](https://phdesigned.com/wp-content/uploads/2021/09/Screen-Shot-2021-09-24-at-1.38.28-PM.png)

### Sales Goals

Drive sales online, in app, by phone, or in store. See options in below graphics.

![](https://phdesigned.com/wp-content/uploads/2021/09/Screen-Shot-2021-09-24-at-1.39.40-PM.png) ![](https://phdesigned.com/wp-content/uploads/2021/09/Screen-Shot-2021-09-24-at-1.39.49-PM.png)

### Lead Goals

Get leads and other conversions by encouraging customers to take action. See options in below graphics.

![](https://phdesigned.com/wp-content/uploads/2021/09/Screen-Shot-2021-09-24-at-1.41.34-PM.png) ![](https://phdesigned.com/wp-content/uploads/2021/09/Screen-Shot-2021-09-24-at-1.41.42-PM.png)

### Website Traffic Goals

Get the right people to visit your website. See options in below graphics.

![](https://phdesigned.com/wp-content/uploads/2021/09/Screen-Shot-2021-09-24-at-1.44.04-PM.png) ![](https://phdesigned.com/wp-content/uploads/2021/09/Screen-Shot-2021-09-24-at-1.44.13-PM.png)

### Product & Brand Consideration Goals

Encourage people to explore your products or services. See options in below graphics.

![](https://phdesigned.com/wp-content/uploads/2021/09/Screen-Shot-2021-09-24-at-1.46.52-PM.png)

### Brand Awareness & Reach Goals

Reach a broad audience and build awareness. See options in below graphics.

![](https://phdesigned.come/wp-content/uploads/2021/09/Screen-Shot-2021-09-24-at-1.48.07-PM.png)

### App Promotion Goals

Get more installs and interactions for your app. See options in below graphics.

![](https://phdesigned.com/wp-content/uploads/2021/09/Screen-Shot-2021-09-24-at-1.48.48-PM.png)