---
title: OTT/CTV Advertising
description: "![](https://phdesigned.com/wp-content/uploads/2021/09/Wiki-Site-4.png) ## **What is OTT/CTV Advertising?** **OTT = Over-the-Top ** OTT is a streaming media service offered to viewers on the Internet. Ads can run on Apps, Mobile, Desktop and TV. **CTV = Connected TV** CTV is a TV that is…"
url: "https://phdesigned.com/docs/ott-ctv-advertising/"
updated: "2025-05-07"
category: Video Advertising
---

# OTT/CTV Advertising

![](https://phdesigned.com/wp-content/uploads/2021/09/Wiki-Site-4.png)

## **What is OTT/CTV Advertising?**

**OTT = Over-the-Top **

OTT is a streaming media service offered to viewers on the Internet. Ads can run on Apps, Mobile, Desktop and TV.

**CTV = Connected TV**

CTV is a TV that is connected to the internet and accesses content beyond what is available from a cable provider through apps, websites, and streaming services.

See graphic below for examples.

![](https://phdesigned.com/wp-content/uploads/2021/09/CTV-vs-OTT.jpeg)

## **Targeting Options**

The ads look and format changes based on which of these placements it shows up on, but it focuses on large, visually-rich experiences. See below for ad examples based on placements. 

![](https://phdesigned.com/wp-content/uploads/2021/09/Copy-of-Wiki-Site-4.png)

 

## **Ad specs**

See graphic below for the requirements for your OTT/CTV ad assets.

![](https://phdesigned.com/wp-content/uploads/2021/09/Copy-of-Wiki-Site-1-2.png)

 

![](https://phdesigned.com/wp-content/uploads/2021/09/Screenshot-2023-01-13-at-9.51.51-AM.png)![](https://phdesigned.com/wp-content/uploads/2021/09/Screenshot-2023-01-13-at-9.51.25-AM.png)![](https://phdesigned.com/wp-content/uploads/2021/09/Screenshot-2023-01-13-at-9.51.36-AM.png)