---
title: Remarketing
description: "![](https://phdesigned.com/wp-content/uploads/2021/10/Wiki-Site.png) ## **What is Remarketing?** Also called retargeting, Google remarketing enables your Google Ads to follow potential customers as they move across the internet. When a user visits, a small snippet of code (remarketing code) on your website adds them…"
url: "https://phdesigned.com/docs/remarketing/"
updated: "2025-05-07"
category: Google Advertising
---

# Remarketing

![](https://phdesigned.com/wp-content/uploads/2021/10/Wiki-Site.png)

## **What is Remarketing?**

Also called retargeting, Google remarketing enables your Google Ads to follow potential customers as they move across the internet. When a user visits, a small snippet of code (remarketing code) on your website adds them to a remarketing list. Then when they visit another website that uses the Google Ad network, they are served your ad. See graphic below.

![](https://phdesigned.com/wp-content/uploads/2021/10/1_ZiRtuWN0y0WtOmr5mQFzzA.png)

## **Campaign Options**

You can use remarketing with several different campaign types, see below or details.

### Display Site Remarketing

See photo below for how Display remarketing works.

![](https://phdesigned.com/wp-content/uploads/2021/10/Wiki-Site-1.png)

### Search Site Remarketing

See photo below for how search remarketing works.

![](https://phdesigned.com/wp-content/uploads/2021/10/sretargeting.png)

### Facebook/Instagram Site Remarketing

Target users on Facebook that have been to your website. Code is added to your website and ads are served to Facebook users  See photo below.

![](https://phdesigned.com/wp-content/uploads/2021/10/Screen-Shot-2021-11-08-at-12.53.39-PM.png)

### OTT Remarketing

A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. See graphic below for an example.