DIGITAL AGENCY FULFILLMENT
Is your organization looking to start a digital advertising agency? Let our team at PhDesigned handle the digital agency fulfillment of online advertising and digital services. We have custom packages that include training of your staff, sales materials and marketing for your digital agency. Our experience PhD Team can help with the following advertising solutions and services.
No need to expand your team or add additional expenses like additional software, social media management platforms or website materials. We provide all of the resources needed and manage all questions from a single email address to make it easy on your staff to communicate with our team.
Our team can help promote your client’s products and services throughout all forms of digital advertising. We can start by targeting text ad within search on Google, Bing and Yahoo. We can also serve display ads to your target audience through their online interests, buying behavior or specific websites that they are viewing. Additionally, we offer social media advertising on Facebook, Twitter, Pinterest, Linkedin and Instagram to specific niche audiences around your client’s location. See below for details on the digital advertising options that we offer.
Search Retargeting is a method of display advertising focused on the keywords that are relevant to your business. Ads serve on websites that contain these keywords and then the advertisements follow the user as they continue browsing online. Search Retargeting is the perfect compliment to any SEM campaign because we can use the same keywords and grab customers both from the search result pages and websites containing those keywords.
Roughly 98% of consumers will leave a site without converting. Site Retargeting gives you a chance to re-engage them with a completely new level of performance and insight. Site Retargeting focuses on users who have already visited your site. After those users leave your website, we will try to drive them back through targeted display ads. Site retargeting is a highly effective method of converting site visitors into purchasers.
SEARCH ENGINE MARKETING
Search Engine Marketing is a powerful tool that can immediately generate presence on page 1 of major search engines. Our SEM campaigns offer flexible options that can accommodate everything from large scale campaigns to more limited campaigns and budgets. SEM harnesses the popularity of search engines by directly delivering your pitch to users that are actively searching for the goods and services you provide. A strong SEM campaign can allow your business to leapfrog the competition and take prime real estate on the results page. A tailored campaign puts your company in front of customers who are searching for relevant keywords related to your business.
SOCIAL MEDIA ADVERTISING
We will help you leverage the marketing power of the most popular social networking sites like Facebook, Twitter, Pinterest, Foursquare and LinkedIn. Reach your prospects through social sites that are part of their everyday lives. Whether you wish to connect with new customers or reconnect with current customers social media advertising offers you an unparalleled degree of targeting to raise brand awareness and create an active, engaged community around your business.
Our team can help improve the online presence through a variety of digital services. We provide website design, social media management, blogging, texting, and listing management. See below for more details on each service.
Blogs are an efficient, interactive and informative way to digitally communicate with your current and prospective customers. We will secure a custom URL for you (or embed the blog within your current website) and design an eye-catching template based upon your company’s branding. Clients coming to your blog will see updated content and each new blog post will create a new opportunity to show up in search engines. If you have an opinion to share, a product to sell, a brand to market or something you want people to know about your company, then you should be blogging about it. We will also give your business unique content each month that is targeted to the keywords your consumers are using when they search online for the products or services offered by your company.
Email is not only a great way to keep in touch with your customer base but also engage them for more business. Utilizing best email practices to give your message the best chance at staying out of Spam boxes, we will design an attractive newsletter template for your company. Through this weekly or monthly newsletter you will have the ability to offer exclusive coupons, incentives, contests or just simply keep your customers informed on new events and/or products. We will also give you the ability to track the performance of each campaign, how many times your emails are opened and the actions that users take after opening the newsletter.
GEO - TARGETED VIDEO
Geo Targeted Videos (GTV) reach consumers as they search for products and services related to your business on search engines such as Google, Bing and Yahoo. GTVs are 60-second online video infomercials that are written, produced and optimized for search engines by including up to 5 keywords with one city name. Music is combined with quality images and text to reflect the unique value statement of your business. GTVs typically receive page one ranking within the major search engines far quicker (within weeks) than traditional SEO methods which can take months to appear organically on page one.
Ensure that your business is visible to consumers looking for your products and services no matter where they find your company’s information. There is nothing worse than a potential customer stumbling upon one of your many business directory profiles that exist on the Internet (many you may not even know about) and finding outdated, inaccurate or just plain wrong information. We will claim and optimize (with pictures, backlinks, mapping and more) your profile pages on dozens on the top business directories online. Plus, we will give you the power to quickly aggregate what the online community is saying about your business with our review monitoring product.
SEARCH ENGINE OPTIMIZATION
You want to get your website in front of as many people as possible. Our SEO services give you long-lasting results that extend beyond a quick, temporary boost in rankings. We’ll help you achieve better rankings and increased website traffic. Search engines focus on rewarding those sites that offer people excellent user experiences and valuable content. Our SEO consultants will talk with you about your business goals. We’ll research your industry, competition and the keywords you want to target. We will also provide you with regular, detailed updates on your website’s rankings and traffic. We will conduct an initial Website consultation, keyword research, meta data alterations, front page content consultation, internal text link modifications, content writing and setup/implementation of Google Analytics / Google Webmaster tools.
SOCIAL MEDIA MANAGEMENT
Social Media has become ingrained within our everyday culture. It’s become the new word of mouth, driving customer perceptions and purchasing decisions. With multiple social channels like Facebook, Twitter, Google+, YouTube, LinkedIn, Pinterest and a host of others gaining attention (you want to make sure you have a presence on all of them), regularly updating your profiles can be a daunting task. We will set up all of your social channels with graphics, tabs, etc… and post throughout the week to keep content fresh throughout your network. We will post messages custom to your company, but also messages that are relevant to your industry.
Text messaging is quickly becoming more popular than a phone call. Through our mobile short code, we can create a texting keyword for your company. Consumers can text our short code and your own unique keyword at any point to receive mobile alerts. We can then send out updates, promotions, event information and more to your text messaging database or customers. A blast to your entire audience can be sent out in just a few minutes to drive additional customers to your business during slow times. We will write the text message in 140 characters or less, blast the campaign out to customers and measure the performance of each of your campaigns. You can also include the texting short code and your custom keyword on print ads, signage, business cards and more to instantly transform any piece of static media into a dynamic lead generation tool.
A great website is one of – if not the most – powerful tool you have to generate business. In today’s online landscape, if you don’t have a strong website (or no website at all) you are missing out on a world of opportunity. In most instances, your website is the first impression a new or prospective client will make of your business and that speaks volumes. We specialize in building new sites and greatly overhauling old and outdated ones. Our websites are designed, coded and search engine optimized. Google Analytics are loaded onto each page to help your company understand your website traffic. Our team will work with your staff to integrate your brand aesthetics into the design, in addition to consulting with you to develop the best possible website to incorporate the vision and objective of your company to your current and prospective customers.