In order to run Instagram Ads for your client, we need access to their Facebook page. Since Facebook owns Instagram, access to the Instagram page is done through the Facebook page. See our Facebook Access document for details.
If the client does not have an Instagram page and wants to run Instagram ads, we can just use their name and logo from their Facebook page. Facebook has many access levels, but we only ask for Advertiser Access. The advertiser access only permits us to use the clients page and logo at the top of the ads. See Image below.
If client does not have a Facebook or Instagram page, we can always use our General Branded “Online Ad Specials” page or your agency page. The link in the advertisement will still go to their website, it will just show the Online Ad Specials branding at the top of the ad.