OTT/CTV Advertising

What is OTT/CTV Advertising? #

OTT = Over-the-Top 

OTT is a streaming media service offered to viewers on the Internet. Ads can run on Apps, Mobile, Desktop and TV.

CTV = Connected TV

CTV is a TV that is connected to the internet and accesses content beyond what is available from a cable provider through apps, websites, and streaming services.

See graphic below for examples.

Targeting Options #

The ads look and format changes based on which of these placements it shows up on, but it focuses on large, visually-rich experiences. See below for ad examples based on placements. 


Ad specs #

See graphic below for the requirements for your OTT/CTV ad assets.


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