TikTok Ad Types #
In-Feed Ads: #
TikTok’s standard ad format, which allows you to embed your video ads to auto-play on your target audiences’ ‘For You Page’. In-Feed ads can be used for a variety of different campaign objectives. Each features a clickable CTA button which can be used to drive traffic to an external landing page, app downloads, or to your brand’s TikTok account. For optimal viewing, we recommend your ad be 15 seconds long.
Top-View Ads: #
Top-View ads capture user attention by appearing at the top of their ‘For You Page’ for when they first open the app. Top-View ads are perfect for increasing brand awareness because it guarantees a wide reach and a high number of impressions.
Brand Takeover Ads: #
Brand Takeovers are full-screen static or dynamic displays delivering a strong visual impact that the user first sees when they open TikTok, however users are unable to like or comment. Think of these ads as similar to YouTube’s non-skippable ads or bumper ads.
Brand Takeover ads are meant to be short, snappy and to the point, being either a 3-5 second long video or a 3 second image. This allows brands to direct traffic to both internal and external landing pages.
Branded Hashtag Challenge: #
This format can be broken down into three placements within the app. First being standard video ads that appear in the In-Feed placement, encouraging users to participate in the challenge. The second is through featured banners found in the ‘Discover Page’ which directs traffic to the Hashtag Challenge(the third placement) which is the central hub for the challenge. The Hashtag Challenge aggregates all of the video submissions from all over the world in one place- making it easier for users to connect with other individuals and brands.
Branded Effects: #
Branded effects enable brands to embrace their playful side with the creation of shareable branded stickers, filters, and effects that users can utilize in their own video content.
TikTok Ad Structure #
TikTok Ad Specs: #
TikTok Ad Requirements: #