YouTube Advertising

What is YouTube Advertising? #

Video ad plays before someone watches the video they’ve selected on YouTube. Viewers have the option to skip the ad after watching it for five seconds.

Campaign Options #

See YouTube campaign options below

Pre-Roll Ads #

Viewers can choose to skip the video ad after 5 seconds. If they choose not to skip the video ad, the YouTube video view count will be incremented when the viewer watches 30 seconds of the video ad (or the duration if it’s shorter than 30 seconds) or engages with your video, whichever comes first. See example below.

Discovery Ads #

Video discovery ads (also known as “TrueView discovery ads”) place your brand, product, or service alongside YouTube content that is likely to be viewed by your target audience. Video discovery ads appear in YouTube search results, YouTube watch next, and the YouTube app Home feed. See example below.

Targeting Options #

Demographics #

See below graphic for demographic options.

Location #

See below graphic for location options.

Pricing #

View is counted when user watches for 30 seconds or entire ad if shorter.

Ad Specs #

See graphic below for the requirements for your YouTube ad assets.


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