What is Remarketing? #

Also called retargeting, Google remarketing enables your Google Ads to follow potential customers as they move across the internet. When a user visits, a small snippet of code (remarketing code) on your website adds them to a remarketing list. Then when they visit another website that uses the Google Ad network, they are served your ad. See graphic below.

Campaign Options #

You can use remarketing with several different campaign types, see below or details.

Display Site Remarketing #

See photo below for how Display remarketing works.

Search Site Remarketing #

See photo below for how search remarketing works.

Facebook/Instagram Site Remarketing #

Target users on Facebook that have been to your website. Code is added to your website and ads are served to Facebook users  See photo below.

OTT Remarketing #

A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. See graphic below for an example.

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