What is Remarketing? #
Also called retargeting, Google remarketing enables your Google Ads to follow potential customers as they move across the internet. When a user visits, a small snippet of code (remarketing code) on your website adds them to a remarketing list. Then when they visit another website that uses the Google Ad network, they are served your ad. See graphic below.
Campaign Options #
You can use remarketing with several different campaign types, see below or details.
Display Site Remarketing #
See photo below for how Display remarketing works.
Search Site Remarketing #
See photo below for how search remarketing works.
Facebook/Instagram Site Remarketing #
Target users on Facebook that have been to your website. Code is added to your website and ads are served to Facebook users See photo below.
OTT Remarketing #
A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. See graphic below for an example.