Instagram Ad Types #
Your Instagram ad will appear in people’s Instagram Feeds and Stories. Your ad’s appearance will depend on the format you select (single image, video, or Carousel), and whether the ad is seen in Instagram Stories or Feed. See the below graphic for details.
Photo Ads: #
Tell your story through a clean, simple and beautiful creative canvas. Photos can be square, landscape or portrait
At least 600 x 600 pixels
Video Ads: #
Get the same visually immersive quality as photo ads—with the added power of sight, sound and motion. And now, you can share videos up to 60 seconds long.
Carousel Ads: #
Bring another layer of depth to campaigns where people can swipe to view additional photos or videos in a single ad.
Story Ads: #
Ads on Instagram Stories provide a creative, engaging and immersive full-screen ad format built to drive action and powered by Facebook’s advanced people-based measurement solutions you know and trust.
Instagram Ad Specs #
Instagram ads require 4 things: Image or video, Headline, Description and Click-thru URL (where you want the customer to go once they click on the ad). See below graphics for details and requirements.