SnapChat Ad types #
Snapchat Ads are for every business, big or small. Use Snapchat’s full-screen, immersive ads to engage your audience in an impactful way.
Snap Ads #
Snap Ads are skippable video ads that appear between Snapchat stories (but not between individual Snaps within a user’s story). For brands that want to offer more information than Snap Ads’ 10 second time limit allows, Snap Ads can be expanded to include an article, app install, long-form video, or website upon swiping up. See example below.
Geofilters #
Geofilters are geographically-determined text and/or graphics displayed over a Snapchat video or photo. Design and purchase custom On-Demand Geofilters to help promote events and generate user engagement. Paid Geofilters are available and pricing is based on square footage of the area you’d like to apply to. See example below.
Lenses #
Arguable the app’s most popular feature. Snapchat lenses employ facial recognition and augmented reality software to change the appearance of a Snapchat user’s face or incorporate fictional elements into a Snapchatter’s content. See example below.
SnapChat Ad Objectives #
Snapchat Ads make reaching your business goals easy, whether you’re looking to build awareness, drive website visits, encourage app downloads or increase sales. See details below.
Website Visits #
App Installs #
App Visits #
Phone Calls or Texts #
SnapChat Ad Specs #
Single Image or Video Ads can appear as a video or as a still image. See details below.
