What is Performance Max? #
Ad Campaign that automatically runs on all Google Products: Search, Maps, Display, YouTube, Gmail, and Discovery.
Set your budget, target audience and location. Google automation will find potential customers for your goals and serve the most appropriate ad, with the optimal bid, to maximize campaign performance.
Google will identify the audience depending on Historical data, browsing details, and consumers behavior across Google’s advertising channels.
The ads look and format changes based on which of these placements it shows up on, but it focuses on large, visually-rich experiences. See below for ad examples based on placements.