What is OTT/CTV Advertising? #
OTT = Over-the-Top
OTT is a streaming media service offered to viewers on the Internet. Ads can run on Apps, Mobile, Desktop and TV.
CTV = Connected TV
CTV is a TV that is connected to the internet and accesses content beyond what is available from a cable provider through apps, websites, and streaming services.
See graphic below for examples.
Targeting Options #
The ads look and format changes based on which of these placements it shows up on, but it focuses on large, visually-rich experiences. See below for ad examples based on placements.
Ad specs #
See graphic below for the requirements for your OTT/CTV ad assets.